‘Reverse Innovation’ is when products are built in India for the Indian market, and yet, can be scaled on a global level. Lots of the global products that are designed outside India simply do not fit the cultural and complex variations of this country. We, therefore, decided to build products for the Indian banking sector, says Dr. Jaya Vaidhyanathan, President, Bahwan CyberTek & CEO BCT Digital, in conversation with Elets News Network (ENN).
You have been in the financial industry for over 20+ years and you have recently said that your dream is to see India as a superpower. What do you think are the top 3 areas of opportunity?
India is the hub of talent. If implemented at the right place it can contribute to taking our country to the global level. I see three opportunity areas that can help our country fast track on its growth target: